Search engine optimization refers to the process of optimizing your website to increase its chances of being high on the search engine results page (SERP). Ranking high on relevant search terms can help you attract potential customers and increase your income over time . Now the question is: why should you get your website to rank higher? Here’s why:
68% of the Internet experience begins with a search engine (Google almost always).
3% of all website traffic comes from organic search.
96% of global traffic comes from search on Google, Google Images and Google Maps.
Only 0.78% of Google search engines click on the results on the second page.
After checking these top SEO statistics, let’s talk about the top five reasons why your website needs SEO (Search Engine Optimization).
- Help build your brand
- SEO reduces your dependency on ads
- Increase your credibility and authority
- SEO improves the user experience
- SEO helps attract the right audience
Help build your brand
First thing after starting a blog is bulidng you brand. Although branding is considered a different marketing strategy, SEO can help you build your brand image. Brand building involves your content (product, service, ideas, etc.) and what others are saying about your business. And, when looking at the steps involved in SEO, the factors are somewhat similar.
SEO can help speed up your branding efforts and make it memorable. Also, when people see your website at the top of the SERPs for relevant keywords, they are more likely to remember you.
SEO reduces your dependency on ads
If you’ve been running your business online, you may have already spent money on paid ads. Although paid ads deliver great results, they cannot be completely relied on to attract customers. When done right, SEO can help reduce reliance on ads by improving your visibility in search results.
Increase your credibility and authority
People trust Google. This is why Google is the biggest search engine of all time. And they also trust the results that Google shows. Furthermore, SEO involves educating your clients on what is right for them, and when you add value to your clients’ lives, they will definitely trust you.
SEO improves the user experience
Google wants to offer the best possible experience to its users. Therefore, a good SEO strategy involves improving the user experience of your site. This is also why mobile compatibility, site speed, and ease of use play a bigger role in ranking the site. Another benefit of improving the user experience is that it increases the probability of sales. To all this, if we add a good CRO work , we will have the perfect symbiosis to convert qualified clients
SEO helps attract the right audience
When you appear at the top of the SERPs just when someone is searching for your product or services, the chances of converting them increases significantly. SEO helps you target the right keywords so you can reach potential customers with ease.
Bonus point: Local SEO also helps to target local places.
Example: You can list your business on Google My Business
SEO is here to stay. Websites that don’t have an SEO strategy will likely be outmatched by their competitors. If you haven’t created an SEO strategy for your website, now is the right time. Or you can consult us, TeideSEO. We are a digital Marketing agency in Tenerife, specialized in SEO and Web Design . We will help you with your SEO strategy to win the battle against your competitors in the SERPs